Julia Haart in 2013 launched her own shoe collection but ended it when she joined La Perla in 2016. Later she joined the Italian luxury house as Creative Director and in 2019, she was appointed Chief Executive Officer of Elite World Group, the world’s largest network of model management agencies.
Julia was born in Moscow in 1971. By the age of 3years, Leibov and her immediate family immigrated to Rome, then to Vienna, before settling in Austin, Texas at age five and her parents are followers of the Heimishe yeshivishe of UltraOrthodox Judaism and by age 11 Leibov and her family moved to the insular Chasidic community in Monsey, New York. Leibov attended Bais Yakkov Girls school. Upon her graduation, she became a teacher of ultra orthodox Jewish philosophy. Haart founded her shoe company in 2013 after leaving the community and in 2016, she joined La Perla as Creative Director and in 2019, she was appointed the CEO and CCO of Elite World.
Julia Haart the brand was launched in 2013, creating a high heeled shoe that evenly distributes pressure across the entire foot and she partnered with an Italian ski boot engineer, german company that produces gel used to insulate the NASA space station.
She had two global patents pending relating to the comfort and wearability of her shoe design.
As the new Creative Director of la perla, Haart launched a new approach to ready to wear for the company after which she launched the 1st stretch leavers lace and launched a collection of ready to wear with built in support which were sold both in dress size and bra size at la perla.
Haart constructed a “La Perla Manor” runway show, where Naomi Campbell, Lindsey Wixson, Sasha Pivovarova and Kendall Jenner walked for her Fall/Winter 2017 fashion show.
Juila is popularly known for her 2017 Met Gala dress designed for Kendall Jenner which consisted of 85,000 Crystals affixed to a single string. Unfortunately, she left the company in 2018 after the sale of the company.
Elite World Group 2019
Haart was appointed CEO and CCO of Elite Model Management which represents more than 3500 models with global brands including Women Model Management, The Society Model Management, Supreme, 360, Stage, and the Creatives. Signed models include, kendall jenner, adriana lima, Irina shayk, Behati Prinsloo, Izabel Goulart, Liu Wen, Willow Smith, Jasmine Sanders, and Jourdan Dunn.
2 new divisions will launch brands, produce inhouse digital content and also provide influencer marketing services.
Julia Haart started the e1972 autumn fall fashion collection in February 2020, the 62 look show was opened by Adut Akech, who is signed to Elite Models. The event featured a performance from singer and songwriter Bebe Rexha of her hit single, Meant to Be.